Manager, Marketing & Communications

In by hrresponse

  • Full Time
  • Toronto

Yonge Street Mission

YSM is the vibrant, local Christian development agency leading an infectious movement, going beyond meeting immediate needs, by offering holistic programs and a pathway that can transform the lives of people living with poverty in Toronto, taking them from merely surviving to truly thriving.

Reporting to the Director, Development & Marketing, YSM is seeking a full time Manager, Marketing & Communications to manage the creative development, execution and distribution of stewardship materials (print and email) to support YSM donor relations and fundraising, brand building initiatives, integrated marketing and internal/external communications, all aligned with strategic goals..

Our ideal candidate is a hands-on, experienced professional with a can-do attitude who understands the importance of brand consistency and translating strategy into marketing communications, measurement and management. To succeed in this role, the selected candidate will have a notable blend of technical and relationship building skills, marketing knowledge and capabilities, coupled with project and time management proficiency. At their core, applicants have a strong interest in social service and YSM’s mission to eradicate chronic poverty in Toronto within one generation.

As Manager, Marketing & Communications, you will embody and reflect YSM’s core values of Transformation, Collaboration, Innovation, Accountability, Communication and Celebration and help bring these to life among our staff and for our donors through storytelling, brand building, message integration and more.

Key Responsibilities:

  • Develop and execute an annual Marketing and Communications plan in close collaboration with the Director, Development & Marketing and key members of the Annual Giving and Philanthropy teams.
  • Develop internal relationships to increase access to stories and impact information, and conduct staff, volunteer and community member interviews, synthesize information to create various versions of impact reporting and content for YSM’s website, Annual Report, campaign materials, case documents, donor stewardship emails, and staff / donor presentations.
  • Manage the drafting and creative development of high quality print and digital communications in support of fundraising and brand initiatives, facilitating approvals from stakeholders, and managing production and fulfillment processes.
  • Create and maintain effective marketing monitoring, measurement and analysis to continuously better results of marketing initiatives and evolve improved communications impact, while remaining within budget allocations.
  • Serve as YSM’s brand champion by providing up to date marketing resources for staff to use when developing externally focused materials, so as to properly reflect brand guidelines and messaging parametres; proactively engage departments to provide brand training and support for those engaged in marketing to the public.
  • Meaningfully support YSM’s fundraising efforts by managing communications and contact with the 2,900+ members of our monthly donor club, Possibility Partners.
  • Provide strategic marketing support and advice to communications, special projects, events happening across YSM, to ensure marketing integration and consistency of messaging and branding.
  • Develop and deploy broadcast stewardship emails through Luminate Online, using established templates, ensuring proper execution of related donation pages and associated performance tracking.
  • Contribute to our media relations building efforts, by performing outreach to media as warranted, and contributing to our responses to media inquiries and requests, towards our goal of building awareness of YSM’s work and raising our profile as a top Toronto poverty eradication charity.

Qualifications:

The successful candidate will have the following skills and training:

  • Demonstrated commitment to YSM’s Articles of Faith, and values
  • A minimum of 5 or more years working experience in a related marketing and communications role, ideally in not-for-profit environment(s)
  • University degree or college diploma in Marketing and/or Communications, humanities or related fields of study
  • Superlative written and oral communication skills
  • Strong project management skills, coupled with proven problem solving ability and excellent attention to detail
  • Ability to reprioritize in a fast-paced service-oriented environment, to manage multiple competing priorities
  • Strong proficiency in Microsoft Office applications – Word, Excel, PowerPoint – as well as  Adobe Creative Suite
  • Deep relational focus with empathy and compassion towards others, from all walks of life
  • Working experience with Luminate Online or similar broadcast email systems is an asset
  • A police check will be required

Deadline for Application: July 6, 2022

Resume and cover letter should articulate your alignment with the above qualifications, and why YSM’s values, principles of faith and mission uniquely resonate with you.

While we appreciate all responses, only candidates under consideration will be contacted.

Learn more about YSM at www.ysm.ca

Posting Date: June 16, 2022

 

To apply for this job please visit ysm.bamboohr.com.